VIDEO & GRAPHIC
Social Media
Mid-Autumn Festival Campaign
Introducing our Mid-Autumn Festival discount video, thoughtfully crafted to highlight our special offer while weaving together cultural symbolism and our brand’s modern aesthetic. This video is more than just a promotion. It’s a celebration of tradition, elegance, and the seasonal joy that defines the Mid-Autumn Festival.
A Symbolic Journey
At the core of the video, the featured product moves gracefully from right to left across the screen. This deliberate motion reflects the moon’s nightly journey from east to west, a subtle tribute to the festival’s deep ties to the lunar cycle. It’s a visual echo of the moon’s serene passage through the night sky, inviting viewers to connect with the cultural heart of the occasion.
A Purposeful Element
The deep blue night sky background reflects brand’s colors, establishing a seamless connection between the product and identity. Purposefully minimalistic, devoid of stars or extra graphics, this backdrop ensures the product stands out as the clear focal point against the serene expanse.
