UXUI DESIGN

Landing Page

Landing page is the first page that a consumer arrives at when visiting your website after they click on a form of CTA button. That wants visitors to complete a specific goal. Landing pages are not to show off your creativity, it’s to persuade the consumer to make a purchase.

Project

01

The goal of the landing page for selling a pillow that alleviates neck pain is to effectively communicate the value and benefits of the product and ultimately drive conversions. The primary objective is to persuade visitors to take action, making a purchase or providing their contact information for further engagement.

Rising website conversion the social media ads can be an effective strategy to increase website conversion for pillow. Clearly identify your target audience based on demographics, interests, and pain points related to relieve neck pain.

Improved presentation Created a separate landing page for our product to highlight the importance. It is necessary to find a solution to present dense content while considering all factors.

02 Competitor analysis

Conducting a competitor analysis for pillows, consider several key factors to assess the strengths, weaknesses, and market positioning of different pillow brands.

Koala

The Koala Pillow was technology for sleep temperature, zoned memory foam and neck support.

Dunlopillo

Therapillo Memory Pillow  moulds to the contours of the head and neck relieving pressure points. Ideal for allergy and asthma sufferers.

Emma

Emma Foam Pillow adjustable height and firmness, pressure-relieving foam, easy to clean.

Purple

Purple Harmony™ Pillow features honeycomb patterned Grid Wrapped in moisture wicking breathable mesh material, supportive combo offers cool comfort.

Cloudpillow

Cloudpillow was prevent neck & back pain with memory foam. Set the pillow’s perfect size. Pressureless support & fresh air circulation.

Follow the point from competitors

Technology

Adjustable height

Relieve pressure

Memory foam

Neck pain

Support

Easy to clean

Encourages heat & moisture

03 Card sorting

Health lifestyle

Health care

Clear and visually appealing section highlighting the key features of the pillow related to neck pain relief
Use bullet points or short descriptions to emphasize the unique selling points, such as ergonomic design, support, adjustability and comfort
Include icons or visuals to enhance the presentation of each feature
To effectively convey real user reviews and disseminate accurate information
Transition to the other page

04 Terms of landing page

05 Wireframing

A post click landing page wireframe can help with this by allowing you to visualize the arrangement of page elements before actually building the page.

Discount bar

Nav bar

Hero image

Pain point 1

Customer reviews

Quick & easy solution

CTA

Advantage section

Selling point

Pain point 2

Review to attract consumer

Upselling product

Footer

06 Contentsqaure

Analysis Exposure Rate

Analytics that may be used by the entire team to improve the online experience, increase customer satisfaction, and drive growth. It can be measured in a variety of ways, such as the number of impressions, clicks, or views. Exposure rate data can be used by advertisers and website owners to analyse the performance of their advertising campaigns or to make decisions about where to position adverts on a website.

We can utilise exposure rate statistics to analyse user behaviour on their site, such as which pages are most frequently visited or which links are most frequently clicked on. This data can be used to improve user engagement and overall website performance by optimising website design and content.

The revenue from the website zone can be analyzed by assessing the traffic sources, conversion rates, and average order value.
Analyzing the revenue from the website zone involves examining the performance of different advertising campaigns, assessing the effectiveness of landing pages, and tracking user behavior.

To analyze the revenue from the website zone, one can look at key performance indicators such as click-through rates, bounce rates, and customer acquisition costs.

Revenue analysis of the website zone can involve studying the impact of different pricing strategies, evaluating the effectiveness of promotions, and monitoring customer retention rates.

07 Desktop & mobile

Landing Page

A landing page is any webpage on which an Internet visitor first arrives on their way to an important action that you want them to take on your site. From simple ‘buy now’ buttons to more complex experiences, landing pages represent a commitment or decision from the visitor.

Mobile | 750px

Desktop | 1440px

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